It keeps happening every now and then in class. The profs keep coming with statements which make you wonder why we didn’t think it before. Here are a few I remember(the list will keep on getting updated):
| Class | Context | Aha-moment | Message |
| Marketing | How stupid customers can be. | When you buy “Mint with the hole”, you pay for the hole and get mint free! | Marketing fooled you with giving less for more. And we all thought it was such a cool product! |
| Marketing | How companies use the “emotional” appeal to goad you to buy their products. | Prestige pressure cooker punch line: “Jo biwi se kare pyar, wo prestige se kaise kare inkaar”(English- one who loves his wife, cant say no to prestige pressure cooker). | Marketing wants to target husbands to buy the product for their wives. So when a customer buys Prestige, he is not really buying cooker, he is buying love for his wife. |
| Marketing | How the marketing effort goes beyond what we generally think. | Parry’s punchline: “ Bathroom is a room too”. | In 1980s, when Parry wanted to market their bathroom fitting products, they realized that Indian customers put bathroom at the last of their shopping list. The culprit was the low visibility of bathroom to house visitors. So, Parry marketing effort also focused on trying for greater significance to bathrooms in average customer’s mind. |
| Human Behavior | Setting goals in life | A man’s reach should exceed his grasp, or what the heaven’s for? | |
| Marketing | Consumer behavior | We value our losses more than our gains | While making buying decisions, consumers want to reap the benefits they have been reaping till now. You can offer something new, but they value it less than what they end up losing. |
| Financial Accounting | Profits and Cash | Topline is vanity, Bottomline is sanity, Cash is reality! | Profit is an opinion, an idea. Cash is hard, bare fact. |